In this still weak economy, marketing is at the top of everyone’s mind.  Another web-based seminar related to Construction Marketing is coming up that aims to assist construction professionals in their marketing efforts.  Entitled “Measuring Marketing Results Best Practices for Construction,” the webinar is hosted by the Construction Marketing Association (CMA).

According to CMA, the webinar will address:  1) traditional methods of measuring marketing results, 2) the use of internet-based measures, and 3) new tools for social media monitoring. 

The webinar is scheduled for Monday, November 15th at 1pm Eastern Time.   Preregistration is required.

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Also next week, a second (reprisal) of Mike Jeffries’ “Profit from Your Most Important Brand- You” will be held.  The seminar is scheduled for Thursday, November 18th at 5pm Eastern.   Preregistration is also required for this seminar.

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As always, if you attend either or both seminars, please share what you learned and if the seminar(s) you attended were worthwhile to your construction practice.

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Photo:  CMA Logo