Today’s guest post is by Katie Frasier, a social media specialist and writer for Work Boot News, a niche site specializing in work boots and dedicated to providing relevant, entertaining content for tradesmen. She can be found tweeting the latest construction news and interacting with industry members at @workbootscom.
Many A/E/C professionals understand the importance of using social media and have been advised to join Twitter—but putting yourself in the Twitterverse can seem intimidating at first. If you find yourself wondering what the heck Tweets are and how you’re supposed to implement them into your marketing plan, here are a few tips to help you get started and make the best return on time spent tweeting.
- When signing up for your twitter account, choose a username that best reflects your business name to make your brand easy to find. Encourage followers by linking to your Twitter feed on your website, blog, Facebook, LinkedIn and any other platform you use.
- Decide on your desired audience and Twitter goals. Are you reaching out to other industry professionals? Do you want to share and discuss industry news or gain leads for new business? These decisions will impact how you tweet, how formal or informal you want to come across, and the kind of content you will share with followers. To be successful, make sure you clearly define your method and stick with it consistently.
Create a core group to interact with
- Find competitors or users who tweet to your desired audience, and spend time observing their approach. Search who they are following—chances are you’ll find users there who you’ll want to follow, too.
- Utilize some of the many Twitter directories such as Twellow.com to search for people by keyword, such as construction” or “contractor” to follow, and add yourself to the directory while you’re at it.
- Depending on your goals, you may want to investigate if any of your vendors use Twitter. Create a list and add them to it; this allows you to easily follow their tweets and stay informed.
Listen and engage
- Spend time listening to the conversations going on before adding to it. You should strive for a balance between conversing with others, asking questions and promoting yourself. If you’re constantly trying to drive traffic to your website or begging for business, no one will listen. But if you actively participate in your specialized Twitter community, people may be more apt to follow links you tweet or offer you their business.
- Ask questions to get people talking. Answer questions to build relationships and assert yourself as an authority in your field.
- Retweet content from others that may be relevant to your audience. They’ll appreciate the information, and the original tweeter will appreciate the gesture. Social media is all about building relationships. Making these connections, whether you’re portraying yourself as the expert in a subject or finding camaraderie among other A/E/C professionals, opens new opportunities for your business.
Questions for Katie about the benefits of using Twitter to promote your architectural or engineering practice? Leave a comment, below. And, remember to “follow” me on Twitter as well, at @melissabrumback. I look forward to “talking” to you!
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