Tag Archives: marketing

Two more Construction Marketing Seminars (Tue. Tip)

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In this still weak economy, marketing is at the top of everyone’s mind.  Another web-based seminar related to Construction Marketing is coming up that aims to assist construction professionals in their marketing efforts.  Entitled “Measuring Marketing Results Best Practices for Construction,” the webinar is hosted by the Construction Marketing Association (CMA).

CMA logo

According to CMA, the webinar will address:  1) traditional methods of measuring marketing results, 2) the use of internet-based measures, and 3) new tools for social media monitoring. 

The webinar is scheduled for Monday, November 15th at 1pm Eastern Time.   Preregistration is required.

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Also next week, a second (reprisal) of Mike Jeffries’ “Profit from Your Most Important Brand- You” will be held.  The seminar is scheduled for Thursday, November 18th at 5pm Eastern.   Preregistration is also required for this seminar.

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As always, if you attend either or both seminars, please share what you learned and if the seminar(s) you attended were worthwhile to your construction practice.

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Photo:  CMA Logo

Free marketing webinar for homebuilders

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Good Friday morning to you all!

bar graph increasing resultsJust got in word last night of a *free* upcoming webinar (this coming Thursday).  The webinar is to help homebuilders market themselves.  The details:

What:  “How to Profit from Your Most important Brand-Yourself” 
 
When:  Thursday, October 28th at 8pm (Eastern Time) 
Who:    Mike Jeffries of Rivers of Revenue/ Construction Programs & Results (CPR)
Why:   Learn free tips to market yourself in this tough economy
How:  Register (for free), then attend via web and/or telephone
 

If you sign up, drop me a note afterwords to let me know if you felt the program was worthwhile.  I strive to inform my readers of upcoming events they may enjoy, but want to make sure I mention only quality programs.  So, feedback (good, bad, or indifferent) is appreciated!

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Photo “Bar Graph” by  KevinZHengli via Flickr/Creative Commons license.

 

Markup and Profit Blog (Tues Tip)

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Marketing and sales are the life-blood of any business.

From time to time I run across really pertinent, well-written blogs dealing with the marketing aspect of construction businesses. 

Today’s tip is to simply share another one with you– the Markup and Profit Blog by Michael Stone.   Michael talks the marketing and numbers side of the construction business, so you can increase your bottom line.

If you want sensible, timely tips on how to increase your construction sales, check it out.  I’ve added the blog to my blogroll, which is now located on its own page here.

Do you know of other marketing resources?  Let me know.  I’m always looking for valuable information to share with my blog readers.

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Photo “Paid” by litherland via Flicker/Creative Commons license

Tues Tip: Free Construction Marketing seminars

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Recently I was contacted by  a digital marketing agency in Portland, OR about their upcoming series of free 45 minute seminars called “Compelling Action Through Internet Marketing in the Construction Industry”.

Each Thursday for the next several Thursdays, they are running a Web-based Seminar at 11:00 AM PDT (That’s 2:00PM EDT).  The agenda includes:

  • The Basics of Internet Marketing – What is it?  Why is it Relevant?
  • Paid Search Advertising
  • Opportunities in Internet Marketing
  • Compelling Action and How to Succeed in Internet Marketing
  • How Internet Marketing Applies to the Construction Industry

Disclaimer:  I have not yet attended this Webinar myself, but it looks promising.  I plan to attend the one this Thursday.  If you plan to attend any of the sessions, let me know what you think.

 

construction sign

 

Tues Tip: Construction Marketing ideas from a pro

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DeAnna Radaj

DeAnna Radaj

 

Last Tuesday I posted about the importance of properly handling the business of your construction business through having written contracts.

For today’s tip, I’ve opened up the floor to DeAnna Radaj, owner of Bante Design LLC. DeAnna has a division of workshops & programs that help design and construction professionals with their businesses.  She is the author of “Designing the Life of Your Dreams from the Outside In” and “Feng Shui for Teens.”

Here are DeAnna’s tips for clients and workshop participants to market themselves better:

  • Have an electronic signature that includes any awards, tag lines and website info that gets included on all emails. You can also have logo included as well to help brand your company.
  • You MUST have  a website, even if it’s only 1 page that has mission statement, logo, services/products offered, contact info, location/address and hours of operation. Keywords and meta tags need to be used so they appear at top of search engines (i.e. John’s Roofing would have “johns roofing, roofing, construction” and city/area serviced)
  • Great sites to promote self/company: LinkedIn, Twitter, Facebook, ConstructionDeals.com, any association groups. Join appropriate groups that are for your IDEAL CLIENT!
  • Go to where your IDEAL CLIENT frequents/posts/shops. If your market is luxury remodel, you wouldn’t advertise at the Dollar Store.
  • Start a blog. This is great to have on your website. Use this in email signature & any correspondence & marketing. Submit blog to eZine articles, ConstructionDeals.com and link to your profile on LinkedIn and Facebook so it’s always updating & keeping your prospective clients updated.
  • Speak at local business groups, trade associations,  community colleges, or even the local park & recs group. Who couldn’t use some “handy man tips”? Proper way to hold/use tools for women? Be creative. Establish yourself as THE EXPERT. Workshops are one of THE #1 ways to attract new clients!!
  • ASK for referrals from current/past clients. Offer a “commission” for referrals, or entry into a raffle for each referral…be creative!
  • Write an eZine/newsletter to keep clients and/or list current on trends, new products/services and appearances. Do NOT send out more than 1x a month! Offer incentives/coupons to increase sales.
  • Host an open house of other event at your office/store or in conjunction with similar businesses…kind of like a joint venture. Are you a plumber? Team up with a tile shop for a joint offering, workshop or open house.

 

Do you have a good idea for finding and keeping your construction clients in today’s economy?  If so, drop me a line or comment below and tell me about it!