I saw this sign outside the Jacksonville, North Carolina regional airport. For those of you who don’t know, Jacksonville is home to Camp Lejeune, a Marine Corp base. Many of the passengers are coming from or going to the base.
Think a Marine on R&R might like a brewskie or two? Probably so. Thus the sign Yes We have Beer.
Like it or not, we’re all in the marketing business. Yes, you are a design professional, and went to school for years to be a licensed architect or a registered engineer. But, you also need to keep the clients coming in, and cash flow flowing. So today’s marketing tip: remember your audience!
It’s a simple thing, but something that many folks forget. Write the proposal or your brochure copy with the client in mind, not to impress the client with your erudite vocabulary (Yes, I’m using the word erudite — I saw the movie Divergent this weekend, so it can’t be helped!)
Photo: “We Have Beer” by Melissa Brumback