I saw this sign outside the Jacksonville, North Carolina regional airport. For those of you who don’t know, Jacksonville is home to Camp Lejeune, a Marine Corp base. Many of the passengers are coming from or going to the base.
Think a Marine on R&R might like a brewskie or two? Probably so. Thus the sign Yes We have Beer.
Like it or not, we’re all in the marketing business. Yes, you are a design professional, and went to school for years to be a licensed architect or a registered engineer. But, you also need to keep the clients coming in, and cash flow flowing. So today’s marketing tip: remember your audience!
It’s a simple thing, but something that many folks forget. Write the proposal or your brochure copy with the client in mind, not to impress the client with your erudite vocabulary (Yes, I’m using the word erudite — I saw the movie Divergent this weekend, so it can’t be helped!)
Photo: “We Have Beer” by Melissa Brumback
I’ve learned that you need to figure out your target market and customer personas, then you can target them with resources and answers to their questions with cool content and visuals. Once you become a trusted brand in that niche it helps to make inbound marketing a lot easier.
I agree, Michael. Thanks for stopping by and commenting!
point well taken, and I’ll make mention of this in an upcoming blog posting. Obviously the highest value marketing arises from repeat and referral/word-of-mouth business, but I’ve been asking “what else works” and the results are interesting. See this posting:
Thanks for your comments, Mark. Happy clients are the best, but it also helps to know what your clients are looking for!
Marketing far from home is expensive and time consuming (ie., expensive). Talk to your existing clients and contacts first – they may have been thinking about calling you, or they may not have known that you could tackle a project they already have in mind.